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"Stratos"— Rich Media Analytics for the enterprise
“I know half the money I spend on advertising is wasted, but I can never find out which half.” John Wanamaker
Now you can know.
Our revolutionary rich media analytics tool works with QuickTime, Flash and almost all scriptable content.
Now you can review all the critical metrics and KPI's in your
rich media and RIA's. The first of it's kind, Stratos offers an integrated analytics platform able to review by both "online" and traditional "offline" metrics and filters such as DMA's for broadcast, dayparts and demographic census data to help validate the correct marketing mix
Local and regional buying habits always impact the online purchase.
Far more than a "data mining" tool, Stratos displays strategic real time response in a highly visual and easy to understand geospecific County, DMA or MSA map view. Measure and review from a global view down to a granular Metropolitan Statisical Area. Go beyond simple page views and hits—measure desire, impulse and intent.
Optimize before an Ad spend or high loss of site viewership
Using geotargeting, you can find if your viewers are "engaged". Create loyalty and avoid a high bounce rate by reviewing content relevance, incentives and your call to action events.
Our patent pending technology also has the ability to measure and show abandonment rates with online
video! Call us today!
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